Client: Waste Management, Inc.

Project: Ask Kathleen Citywide Campaign

Precision Design, in partnership with copywriter Janice Wells, developed the popular Ask Kathleen weekly environmental advice column that appears in Tri-Valley newspapers and magazines. The AK column resulted in floods of community emails with questions regarding proper ways to recycle, reuse and reduce carbon footprints. The column quickly expanded into a citywide stewardship campaign.

Results: Kathleen Minser became a local icon in the City of Livermore. Residents continually email us exclaiming how much they love the column and how informative it is.

Ask how we can create a similar campaign for your organization.