Lithotype, Inc.

Project: Create brand identity for Lithotype’s east coast flexography printing company, Lithografix.

Two distinctive logotypes were created which clearly differentiate the companies while establishing brand consistency.

Award-winning advertising was conceived and run in trade magazines.

Finally, a series of e-newsletters were created to keep interested customers informed of new technology and capabilities.

Winner of the New York Harvey Communication Measurement Award for outstanding readership response; measured through personal, face-to-face interviews with a national sampling of readers.

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