City of Livermore

Project: The Ask Kathleen Campaign

Precision Design in partnership with copywriter Janice Wells, developed the popular Ask Kathleen weekly environmental advice column that appears in Tri-Valley newspapers and magazines. The AK column resulted in floods of community emails with questions regarding proper ways to recycle, reduce, reuse and reduce carbon footprints. The column quickly expanded into a citywide stewardship campaign. The message was spread through radio, newspaper, magazine and even shopping cart ads.

Results: Our outreach materials in the City of Livermore has helped the city acheive a 64% solid waste diversion rate – among the highest in the state.

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