City of El Cerrito

Project: Multi-family Recycling Campaign

The Environmental Services Division embarked upon an outreach program to encourage increased levels of recycling in multi-family dwellings.

Several integrated tri-lingual design pieces were created, including doorhangers and postcards.

Language barriers can increase confusion regarding what is recyclable and what isn’t. We created a simple logomark, “We Recycle It” which easily translates to Spanish and Chinese.

Colorful, reusable recycling bags were created with minimum text, maximum visuals for cross-cultural comprehension. PD project managed, wrote copy, designed, illustrated and photographed recyclables.

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