Public Outreach Campaign Basics

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Most public awareness campaigns have the goal of changing behavior or motivating people to act. An important element in successful outreach campaigns is how well you know your target public. When you understand your audience’s likes, dislikes, attitudes, opinions and beliefs, it is easier to create an effective campaign that has impact. Other vital campaign components include: Tailoring the messages to your various publics. The more targeted your communications, the better the … [Read more...]

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