Case Studies: Municipalities

Waste Management, Inc.
New Curbside Program for the Cities of Livermore and Dublin, CA

When Waste Management upgraded their Curbside Program from basket pick-up to roll-out cart and motor oil pick-up, they needed to educate the public before the change took place.

Although a public project, a brand concept — 4R Community — was developed and applied to all new program materials. The 4R's: Reduce, Reuse, Recycle, Rot combine as one unit and pull apart to headline each of the four recycling loop themes in newsletter and collateral pieces.